HARD SKILL-SETS
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Freelance / Creative Director / Art Director / UX / January 2026 - Present
Freelance / Creative Director / Art Director / UX / June 2019 - September 2021
Clients: FCB Health NY, Area 23, FCB CURE, Neon, InTouch Solutions and Circa Health
Brands: Epclusa, Dysport, Ofev, Eucrisa, Sunosi, Xpovio, Actemra, Vericiguat
– Sought-after specialist for FCB Network and leading agencies on complex digital and Omnichannel initiatives.
– Delivered high-impact campaigns for Dysport, Ofev, Eucrisa, Xpovio, Actemra, Vericiguat and others.
– Repeatedly extended across multiple projects due to specialized UX/UI and creative expertise.
Entrée Health / New York, New York / July 2018 - June 2019
Senior Vice President - Group Creative Director
Brands: Opdivo, Actemra, Ocrevus, Xolair, Entresto, Lyrica, Eliquis, Rubraca
– Led creative department and operations for a managed-markets healthcare agency.• Secured major new-business win: large organized customer portfolio for Genentech.
– Built, hired, and directed full in-house creative team plus managed freelancers.
– Elevated all creative output including concept development, branding, digital media, video production and UX/UI best practices.
McCann Health / New York, New York / April 2016 -February 2018
Vice President - Creative Director
Brands: Stelara, Tremfya, Entresto, Fasenra, Opdivo, Kyleena, Mirena
– Built digital creative and UX departments from the ground up.
– Grew organic billings from $7M to $16M+ in two years through strategic DTC campaigns.
– Established end-to-end digital process/workflow; owned all digital campaign strategy and delivery.
FCB Health / New York, New York / July 2011-March 2016
Vice President - Digital Associate Creative Director
Brands: Nuvigil, Namzaric, Linzess, Qsymia, Zecuity, Opdivo
– Directed a digital creative department focused on UX for HCP/DTC/DTP campaigns – mobile, web, social, tablet apps, and detail aids — for Teva, Allergan, Merck, Vivus and Lilly.
– Core team member for new business pitches; led internal kickoffs, strategy and brainstorm sessions.
Crestron Electronics Inc. / Rockleigh, New Jersey / January 2010-July 2011
Creative Director
– Led global creative and brand strategy across US, Europe, Asia, and Latin America.
– Directed multi-channel advertising across print, web, social, digital signageand tradeshows.
– Managed 9 direct reports and international design and animation teams.