HEALTHCARE / DTC / HCP

I believe in the fusion of ideas with the ever-changing landscape of data and technology to deliver experiences that are innovative, integrated, and results driven. 

My 20+ years of creative experience spans B2C and B2B for Fortune 100 / 500 brands as well as healthcare and wellness. across a spectrum of audiences: HCP, DTC, and Managed Markets.

The therapeutic areas I’ve worked in include cardiovascular health, central nervous system agents, immunology, diabetes, respiratory, woman's health and oncology – My passion is grounded in developing effective work from the collection of data to inform UX to big concepts through execution while keeping true to the core of insight, building and guiding creative teams.